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WEB BANNERS: FAQ
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How can I determine how successful my banner ads are?
If you are not already doing it we can show you how to add code to your website so that you can determine how many visitors you are getting from your web banner advertising.

Which banner sizes will work best for me?
That really depends on which websites you plan on advertising on, what size options they offer and what your message needs to say.

Why shouldn’t I just buy a template banner?
Isn’t your companies image and even more importantly your marketing message valuable to you? If you are spending money on obtain the traffic, it pays to have the best banner designs in your arsenal.

What do all those web terms mean that are connected with banner advertising?
Here’s just a few
CTR = click through rate.
CPA = cost per impression
CPC = Cost per click
PPC = Pay per click
CPI = Cost per impression
CPM = cost per thousand (aka CPT)
PPA = Pay per action (e.g. when someone makes a purchase)


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