Web Design

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WEB DESIGN: MISTAKES

Pricing

Mistakes people make when designing a website.
The Dirty Dozen

Mistake # 1
Using a web designer who doesn't understand how to optimize your website for marketing. The marketing capabilities of a website are more important than its appearance. Of course it's possible to have an effective, highly marketable site, which has a great appearance.

Mistake # 2
Having too much flash or other animation on your site. A limited amount can work, especially if the purpose is to attract attention to a particular message. However, it should be used conservatively. Viewers are typically more interested in information or your products/services, then they are in being entertained.

Mistake # 3
Getting lots of traffic to visit your site, but not optimizing your site so that you are visited by qualified, motivated, interested viewers. Even worse, having your site be practically invisible on the internet.

Mistake # 4
Not having an effective headline and lead-in content on your home page. Visitors decide if a website is worth their attention within four to five seconds. If yours lacks a compelling reason to stay, most will click away. An attractive design also helps keep the visitor on your site, but remember that content is king.

Mistake # 5
Not making your site "sticky" so that the viewer wants to spend time on your site and visit it again. There are MANY ways to make your site interesting, informational and desirable, while not loosing track of the primary focus (…making money).

Mistake # 6
Not having a strong call-to-action on every key page on your site. What is your desired action? Making a sale, having a visitor phone your company or complete an online form? Capturing the contact? Perhaps having a visitor forward your site to a friend? Whatever action you desire you must have a call-to-action that works.

Mistake # 7
Not treating your website as an investment and a profit center. A good marketing optimized can benefit your business in many ways. It works 24/7 to promote your business, gets viewed by audiences you will not reach via other marketing means and typically costs less than newspaper or yellow pages advertising

Mistake # 8
Believing that your website should be a mirror image of your print media (catalogs, brochures, etc). The beauty of the internet is that it offers total freedom and flexibility on how you want to promote and market your business. Use it wisely. Develop a strategy. Compliment, diversify and maximize your marketing campaign efforts while developing a brand identity.

Mistake # 9
Not aggressively promoting your website every opportunity you get. Experience has taught me that people typically do not consider the MANY ways one can promote a website. Many are free or low cost.

Mistake # 10
Believing that your website is all you need for an online presence. Having a carefully crafted custom tailored internet strategy can be an effective way to spend a significant portion of your marketing budget. Also consider the synergisms you can create by having a print, signage and internet campaign that benefit from each other.

Mistake # 11
Not thinking out of the box. So your market is local. Optimize your web site for local search. However, don't miss out on other opportunities which may be a good fit for your business. The internet can help you expand your product offering in ways you haven't imagined. Realize that small companies can compete on a level playing field on the web.

Mistake # 12
Get your website online and leave it. Hmm! Think about the benefits of regularly updating your website with fresh material. Customers or potential clients love fresh, informational content. They also love Specials, Promotions and value-added services. Give them a reason to want to keep returning.

These are only a few of the MANY mistakes companies make today with their websites and internet marketing campaigns.

LIMS Web Design can help you reach these goals. Our talented web design and marketing professionals create awesome websites, which are focused on creating sales and capturing leads. We are also a full service Print and Sign Company and have a keen understanding of developing money generating custom tailored marketing campaigns, leveraging different advertising media.

Our belief is that each company is unique and therefore each marketing strategy should be unique. Call us now to set up a FREE consultation. Our prices are very competitive and our service and creative solutions are inspiring. Let's partner in increasing revenues and profits. Happy customers recommend to others and help us grow our business.

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